{
  "brand": "The Excellence District",
  "source": "The Excellence District Brand Governance & Change Register (effective 2026-09-08) and later rulings",
  "updated": "2026-11-02",
  "standard": "Excellence Is the Standard.",
  "closingLine": "A Stronger Today. A Brighter Tomorrow.",
  "positioning": "Systems for Life",
  "pillars": [
    {
      "name": "People",
      "promise": "Education Builds Freedom"
    },
    {
      "name": "Opportunity",
      "promise": "Opportunity Creates Change"
    },
    {
      "name": "Community",
      "promise": "Community Multiplies Impact"
    },
    {
      "name": "Lasting Impact",
      "promise": "Excellence Leads Higher"
    }
  ],
  "palette": {
    "_status": "Named colours are APPROVED (register §2). Hex values are PROPOSED for web use until the Private Administrator confirms them.",
    "colors": [
      {
        "name": "Metallic Gold",
        "hex": "#C9A227",
        "status": "proposed-hex"
      },
      {
        "name": "Black",
        "hex": "#0B0B0C",
        "status": "proposed-hex"
      },
      {
        "name": "Deep Burgundy / Crimson",
        "hex": "#6E0F1F",
        "status": "proposed-hex"
      },
      {
        "name": "Ivory / White",
        "hex": "#F6F1E6",
        "status": "proposed-hex"
      }
    ]
  },
  "assets": [
    {
      "id": "ted-crest",
      "name": "Primary Crest / Seal",
      "family": "The Excellence District",
      "file": "assets/ted-crest-transparent.png",
      "status": "approved",
      "use": "Avatars, seals, command centers, dashboards, governance covers, partner decks, dark backgrounds",
      "dont": "Do not replace H.O.P.E. initiative marks on program materials"
    },
    {
      "id": "ted-lockup",
      "name": "Formal Institutional Lockup (light bg)",
      "family": "The Excellence District",
      "file": "assets/ted-lockup-transparent.png",
      "status": "approved",
      "use": "Website hero, formal covers, banners, signage, large-format, light backgrounds",
      "dont": "Do not compress into tiny icons or crop into circles"
    },
    {
      "id": "ted-lockup-dark",
      "name": "Formal Institutional Lockup (dark bg)",
      "family": "The Excellence District",
      "file": "assets/ted-lockup-transparent-dark.png",
      "status": "approved",
      "use": "Hero and banner use on dark backgrounds",
      "dont": "Do not stretch or recolor"
    },
    {
      "id": "ted-ed-monogram",
      "name": "Crowned gold ED monogram with skyline (no circle)",
      "family": "The Excellence District",
      "file": "assets/ted-ed-monogram.png",
      "status": "missing",
      "use": "Compact brand mark, social headers",
      "dont": "Do not merge with H.O.P.E. monograms"
    },
    {
      "id": "ted-ed-signoff",
      "name": "ED sign-off lockup (burgundy-and-gold arch)",
      "family": "The Excellence District",
      "file": "assets/ted-ed-signoff.png",
      "status": "missing",
      "use": "End cards, email and post sign-offs",
      "dont": "Do not place over existing artwork text"
    },
    {
      "id": "hope-prosperity",
      "name": "H.O.P.E. Institutional Prosperity Mark",
      "family": "H.O.P.E. Dealers (sub-brand of TED)",
      "file": "assets/hope-institutional-prosperity.png",
      "status": "approved",
      "use": "Academy & Community, public education, community impact",
      "dont": "Never present Primerica as part of the District"
    },
    {
      "id": "hope-seal",
      "name": "H.O.P.E. Dealers Seal",
      "family": "H.O.P.E. Dealers (sub-brand of TED)",
      "file": "assets/hope-dealers-seal-transparent.png",
      "status": "approved",
      "use": "Money & Stewardship, financial-capability education",
      "dont": "No licensed-practice or product claims beside it"
    },
    {
      "id": "nvs-logo",
      "name": "NTE Virtual Solutions logo (light bg)",
      "family": "NTE Virtual Solutions",
      "file": "assets/nte-virtual-solutions-logo-transparent.png",
      "status": "approved",
      "use": "solutions.excellencedistrict.org, NVS proposals and decks",
      "dont": "Public \"NTE\" means NTE Virtual Solutions only — no VEI/entity names"
    },
    {
      "id": "nvs-logo-dark",
      "name": "NTE Virtual Solutions logo (dark bg)",
      "family": "NTE Virtual Solutions",
      "file": "assets/nte-virtual-solutions-logo-transparent-dark.png",
      "status": "approved",
      "use": "Dark backgrounds",
      "dont": "Do not add \"Inc.\""
    },
    {
      "id": "sui-logo",
      "name": "Sui Generis logo",
      "family": "Sui Generis (MFG DBA)",
      "file": "assets/sui-generis-logo-transparent.png",
      "status": "approved",
      "use": "sui.excellencedistrict.org lookbook and sub-brand mockups",
      "dont": "Use the official logo, never generic icons"
    },
    {
      "id": "sui-emblem",
      "name": "Sui Generis emblem",
      "family": "Sui Generis (MFG DBA)",
      "file": "assets/sui-generis-emblem-transparent.png",
      "status": "approved",
      "use": "Small marks, favicons, product tags",
      "dont": "Do not recolor"
    }
  ],
  "rules": [
    "All network logos sit on transparent backgrounds (Oct 12, 2026).",
    "Do not merge monograms, redraw marks, recolor outside the palette, stretch, or place several large marks side by side.",
    "One clear capacity at a time: institutional, programmatic, private-founder, ministry, or licensed-commercial.",
    "Logo placement never implies legal, tax-exempt, grant, sponsor, partner or licensing status.",
    "If artwork already carries words, add nothing over it — no overlapping content (Oct 13, 2026).",
    "Equity of the Divine Ministries and all Lane B / CCRLT marks are excluded from this public kit.",
    "Primerica is a separate regulated lane and is never presented as part of The Excellence District."
  ]
}